Dr Jacqueline Lynch

Role: Director of Academic Professional Development

Institution: University of Westminster

Email: lynchja@westminster.ac.uk

Key areas of expertise:

Curriculum design
Student feedback
Academic professional development
Peer development of teaching practice
Course leadership
Creativity in marketing

Research interests:

I have a PhD in marketing and have published in the Journal of Marketing Management and Journal of Advertising Research. My research interests include creativity in marketing and marketing education, how students engage with feedback, peer development and leadership of academics.


I am passionate about marketing, learning and creativity. Having joined the University of Westminster in 2002 as a part-time lecturer from a successful career in marketing, I became course leader, subject leader in marketing and subsequently Director of Learning Teaching & Quality. Over the years I have had a major impact on students and staff by creating excitement about marketing education, developing degrees at both UG and PG levels and have extensive knowledge and experience of validations both internally, across faculty and externally at other Universities.
I am proud to be one of the first Teaching Fellows of the University of Westminster in 2006 and 2010. My current role is in developing academic and professional services colleagues to help them become empowered and develop to their full potential.
I am also a member of the Academy of Marketing Executive Committee where I have enjoyed a number of roles – Deputy Chair of Marketing Education SIG, Treasurer of the Academy of Marketing for 6 years and now as Special Interest Group Co-Ordinator for the research groups throughout the UK.

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